Live 8 Coverage on MTV/VH1

The most highly anticipated concert event since Live Aid unfortunately was turned into nothing more than an exercise in shameless commercialism by these mutually owned media outlets. Unlike the original which was broadcast commercial FREE, this showing seemed a mere excuse for the networks to give ample face time to its VJs and run 5 minutes long commercial interruptions used to plug its upcoming new shows. Performances were constantly cut short by the incessant talking and aimless discussions. At one point you could actually hear a producer counting down for another interruption during Jet’s performance in Toronto. Why not run Philly on MTV, London on VH1 and the rest of the world on the VH1 Classic channels? Run streaming information about the purpose of the concert on the bottom of the screen and do infomercials during the bands breaks. Completely disgusting and unacceptable.